My SEO Strategy

I have come to understand that website owners basically have two things in common. One is the endless need for fresh content and the other is a way to promote that same content. Of all of the ways that this can be done, SEO is easily the method that confuses me the most. After years of trail and error, I can honestly say that I have finally developed an SEO strategy.

I will get to the strategy in a moment. But first I want to level with ya. See, I am not some genius marketer. Nor am I one of those self taught computer programmers. I’m just a regular site owner that is willing to learn and put in the necessary time to accomplish my goals. And I will admit that the chasing search engine rankings thing just wasn’t my cup of tea.

The traffic and leads that come from the top rankings spoke for themselves. Who am I to argue with proven results? Yet my issue was much simpler. It seemed that almost every month I was being bombarded with strategies, tactics and stealth software that promised to cement me on page one of the search engines. And then I would read a thorough, articulated blog post from someone else that would totally disagree with (what I thought) was a sound strategy. And to make matters worse, then the Google updates started!

Believe me, after all of this, I was ready to throw in the towel. And I did for awhile. But I liked everything about having and working on a website so much! Well, except the optimization stuff. So I kept reading. And studying. And looking around the web trying to get a handle on this thing. Then before I knew it, I had my gameplan.

Alright, here’s my deal: I write. Simple as that.

Yes, I will explain in more detail. You see, one thing I did learn during the search engine fallout was that unique, original content was valued. It took me some time, but it finally dawned on me that I can generate the “right” kind of content myself! I can write it myself – easy enough to do and simple to understand.

These days, my SEO strategy is my writing. I write my own blog posts. I write and submit articles to EzineArticles. I post on forums that I like. And I even comment on a few blogs. I tweet and post on social media too.

Now I will say that it helps to have a structure to follow to keep things on track, but this is essentially my strategy. I know that this method of promotion isn’t for everyone, and that’s fine. But I can tell ya that it works for me. And as far as I’m concerned, it’s my go-to strategy to get rankings.

Crafting a Practical SEO Strategy

Every website owning person and their dog should know something about search engine optimization (SEO), even if it’s just the name.But not everyone would know where to start when it comes to crafting a practical and effective SEO strategy.

Any SEO strategy hoping to succeed begins before the website has even started to be constructed and never really ends.

Identifying how to reach an audience that cares is the first step.The implementation of both on and off-site SEO practices is the second. And the monitoring and tracking of data is the ongoing third.

Those three stages all deserve more explanation.

Know your objectives, know your audience

Before you begin planning your SEO strategy, you need to really define what you’re trying to achieve with your website. What is the real objective of your site? What do you want your visitors to do once you have them there?

Once you know this, you need to identify who your audience is going to be in order to know how to entice them in. What do they do? What do they like? What don’t they like? How old are they? Where are they located? Where do they hang out online?

With this information gathered, you can combine it with your primary objective to come up with a secondary one: getting these people to visit your site.

On and off-site SEO

The single most important part of your on-site SEO is going to be the quality of your content, and you will live or die by the keywords used in that. They are going to have to be relevant to how your target audience will find you, relevant to your site itself, and with a high enough search volume to make it worthwhile using them.

Much of the rest of your on-site SEO strategy is going to follow the same formula that everyone does: making sure every title, page, image, URL, text snippet, and anything else is optimized for your target audience to find you.

Where you will need to get a little creative is with the off-site SEO strategy.

This is all about getting the word out and earning the links back.

Contacting and building relationships with peers, commenting on relevant blog posts and forums, offering guest blogs on authority sites in return for links back to your own, and having a high quality social media presence are all ways to improve your off-site SEO.

The fun part is identifying what is likely to work and what isn’t. Which authority sites are receptive to guest bloggers? Which have the more open-minded audience, willing to give somewhere new a minute or two of their time?

Is the older, recipe and interior decoration Pinterest crowd better for your niche or the younger coffee shop hipsters on Instagram?

Monitoring and tracking your engagement

So having made sure all of the above has been carried out to the absolute best it could have been, you’ve now got traffic coming out of your ears.

Or maybe just a steady trickle.

Either way, you need to know where it’s coming from and what it’s doing on your site. Using Google Analytics lets you monitor all of this information, providing great insight into where you can still improve. And you can always improve.

Monitoring how changes affect your site, utilizing split testing techniques, and keeping an eye on what the more successful of your competitors are doing right is all part of an ongoing SEO strategy too.

From before the beginning to the end that never comes

A great SEO strategy treats a website like a mother does a baby.

SEO Tips: SEO Strategies That Every Website Designer Should Read

Initial response: Stop SEO

After dealing with Google’s ongoing updates and efforts to stay clean, most websites consider the idea of abandoning SEO efforts, and adopt PPC. PPC is complements SEO and should already be present in the marketing portfolio. PPC attracts traffic rapidly and can be used to test the end user’s reactions, new keyword spaces, time on site and conversion patterns, however, it is expensive in the long run and evaluating the ROI for PPC is tricky.

Social media is another target that has media hype, leading most to consider it a suitable alternative to search engine optimisation. Although social media is significant for customer service, public relations and managing repute, research shows that it is not a good source for leads or first time visitors for small companies. Social media is a significant part of diversified promotional strategies, yet, it is not the ultimate solution.

Next reaction: Faster SEO

Once small businesses realise that SEO provides the best ROI, they usually reach the conclusion that they simply need to be faster on SEO. Unfortunately, they compromise quality for speed and end up doing SEO even more poorly. Thin content on article directories with poor authority does not provide strong results. Guest blog posts are beneficial, except when placed on unrelated sites.

Link manipulation strategies that worked efficiently a few years ago are now damaging. Avoid poor link-building techniques because Google has become better at identifying link manipulation schemes. Stay away from spam blog networks or from purchasing links from suspicious websites.

SEO needs creativity, effort and purpose

Once issues settle down or the website owner gets penalised, the clever marketers start looking at the cost connected with excellent SEO as sensible investments. They generally invest in developing relationships whilst building links, which may be completely bewildering for a beginner. After educating themselves about SEO, these marketers realise that link-building has to be in the form of quality content with real purpose and genuine value for the final reader.

These people change from being link-building SEO professionals to efficient content marketers. They now write for authentic audiences based on facts and statistical data. The content presentation is upgraded with appropriate images and not used again. Content that is syndicated to superior quality websites usually takes more time to procure. The final content is stronger and more beneficial for end users and marketing personnel start looking for creative strategies to syndicate their content with the expectation that something will go viral.

Newsjacking

This is a relatively new idea for search engine optimisation of content marketing. Although it sounds like a negative phrase, it isn’t so. Newsjacking allows marketers to ride with current demand connected with breaking news for enhanced exposure.

For advice relating to seo strategies and social media tips, consult with a professional wed design company or a freelance web designer who will be able to provide more expert advice.

SEO Strategies – Biggest Opportunities For Easy Rankings

You might be interested to find out, when you’re putting together your SEO strategies of the different methods and ways for driving traffic to a new domain, and you’re monitoring your stats, you might be wondering, where you see the biggest opportunity for easy rankings. Do you see something that is coming on the horizon, because you’re in the thick of it, where you say, this is what I’m spending and focusing a lot of time on?

I think more and more relevancy, more personalized, more localized, more multi media. It’s obvious that multi media is big. I’ve been using Image Tricks and things to get rankings, video. A lot of people ignore audio but it is a big one. It is super easy to get leveraged out there with audio and so few people do it.

You might be wondering, how are you doing that? Are you just splitting audio straight from your video?

You can do that. Often I’ll just do an audio and then I’ll blend it with a picture and you turn that into a video, so you can go the other way in your SEO strategies. Or you can literally just read a post and then podcast it. It is great to get that sticky feel about it for your website. You have a lot of social proof; they can see that it’s been downloaded a thousand times so it really does help bring in that credibility. People keep coming back. That’s not going to hurt your search engine results.

Google notices that you have people coming back and clicking around your site, more page views, staying on your site for longer, lower bounce rate. I’m sure that stuff indirectly helps.

Now you might be wondering, with the audio, are you just posting that on your blog for someone to interact with or are you doing distribution of that as well?

I usually just give it away for free. I podcast it from my blog and you can syndicate that as well if you want to submit it to some podcasting directories and get yourself some more links. I think this is the big trend. I think Google are going to pay more attention to different media other than just posts.

Video’s working fantastically well. I think coupling that with audio is good.

I don’t think many people do, I think they miss that. I had over 10,000 podcasts downloaded off my blog. The great thing is, it’s a Trojan horse. It sits on iTunes, it goes on every iPhone or iPod shuffle. You have access to your customer when they’re in a pretty receptive environment, like driving along or walking along the road with headphones on. You have 100% access with no distractions.

Getting them on those multiple media is definitely the way to go and hook them in.

Now you might be wondering, you obviously do a lot of stuff in the internet marketing niche. Have you branched out much into other niches as well?

I have. I think you mentioned the key word, ‘obvious.’ My internet marketing stuff is quite out in public and the non internet marketing stuff is fairly well obscured.

You might be wondering, those things, are you working with your real businesses? I’m trying to figure out if it’s the same process you’re doing for your internet marketing and SEO strategies.

It’s exactly the same process. You could use exactly the same process; you might just want to consider using some different account names or pen names if you want to separate your business out.

For off line clients doing online SEO, it’s exactly the same process. I tell them the same thing. They have to have hero content; they have to leverage it into multi media. I put them into the same system. It’s all under their account, so that no one’s going to find that stuff. I just set up another replication of what I have. I use the same content people and everything.

It’s a simple SEO strategy, and yet it works very well. Both your online and offline business can become very successful using this process.

6 Essential SEO Strategies to Incorporate in 2016

SEO is really important if you are into internet marketing. Many who run their businesses online don’t know how to use this tool and those who are knowledgeable, also stumble at times in executing their SEO strategies to get desired results. Popular search engines like Google use complex algorithms and numerous ranking factors in determining the most relevant websites for particular search terms. The hardest part is to create content for your website to optimize its rankings. For this you have to primarily rely on expert SEO services.

Here are some ways you can adopt as your SEO strategies for 2016:

1. Create an influencer for your website

As the name suggests, an influencer is one who would influence people. In other words, to have an influencer for your website would mean more people would link to your site, share your blogs and earn the trust of your website visitors. It is best to have someone who is a subject-matter expert, familiar with the content made for your website as your influencer.

2. Adopt a content-marketing strategy

Your content should always focus on top keywords. When the title or content contains the keywords, it can rank by itself on search engines. Content such as blogs, videos, research reports, webinars, etc created helps in expanding your links on the internet. Generating links is very helpful when your site gets linked to other websites and earns several shares on social media. You should also generate new content on a regular basis which would make your website appear alive and active on Google. This would definitely boost your ranks on Google.

3. Create powerful backlinks to your website content

Apart from those already mentioned, you should separately work on creating backlinks for your pages. You can write for large publications and conduct industry reviews. You can take the help of your SEO services to aid you in the digital public relations domain.

4. Make your website ready for a mobile version

Google made a major update in 2015 known as ‘Mobilegeddon’. This meant the sites which did not have a mobile version lost out on Google rankings in the mobile search list. For 2016, you should eye for responsive design, mobile subdomain or dynamic serving- the three eligible options for a mobile site by Google, and make ready the mobile version of your website.

5. Make your site secure by making it HTTPS

The ‘S’ in HTTPS means security and if your URL leads with HTTPS, it means that your website is secure. Google is pushing hard for HTTPS, such that it is giving a ranking boost for secure sites. If your site isn’t secure, 2016 is the time to do it.

6. Add schema.org markup

Schema.org is a markup that you can put in the code of your website. It allows several things like, telling Google which image on your site is your logo, letting Google locate your reviews, videos, your company profile, etc.

With these essential strategies you should now consult your SEO expert. There are many SEO company to come across, but apart from their expertise you should choose affordable SEO services on offer.

Want To Give Your SEO Strategy A Boost? How About Trying Videos?

Have you included videos in your SEO strategy? Many persons stay away from this useful SEO option simply because they feel that creating good quality videos is a complicated and expensive affair. Some others are not sure about the impact of videos on the overall ranking of the website. Many others feel that the process is very slow and that using videos to connect with customers and stakeholders will not provide good returns on investment. Read ahead and learn more about the fantastic advantages of including videos in your SEO strategy.

Firstly, including videos in your SEO strategy will add variety to your promotional activities. Focusing on text, text and more text can lead to a sense of monotony and predictability. On the other hand, including a video every once in a while can retain reader interest and will contribute a lot to the overall popularity of your website.

Secondly, making videos is not as difficult as it was in the past. All you need is a good quality digital camera and basic video recording skills. The initial phase will be difficult. However, as time goes by, you will be in a position to make good quality videos that will serve your purpose. You can always make use of online resources to learn more about the technical aspects of creating good quality videos.

Videos help you express the same message in a completely different manner. Instead of writing blog posts about your product, you can simply give a demonstration by shooting the video when the product is being used. Instead of requesting customers to give positive feedback in the form of a paragraph, you can ask them to let you shoot a small video where they explain how they are satisfied with your products and services. These small things can make a huge difference to the overall rankings of your website.

Making an impression in a highly competitive market is not possible unless you are prepared to step out of your comfort zone. Doing something that everybody is doing is only going to make it difficult for you to attract the attention of your customers. In such a scenario, videos can easily help you pierce the market and improve your website rankings without any difficulty.

It is a misconception that videos cannot be optimized for search engines. The meta-tags, descriptions and title of the video can be used for SEO purposes. You can use the right keywords in the right density to make sure that your videos rank high when people search for keywords related to your niche.

Finally, you have absolutely nothing to lose in this process. Creating a few videos and requesting your customers to give feedback is only going to give the impression that you are trying to improve the quality of your service.

Constantly inviting feedback from your viewers and readers will help you fine-tune the process. Of course, employing the services of a professional expert can also make a huge difference. Make sure the SEO expert you choose is aware of the fantastic advantage of using videos in your search engine optimization strategy.

Steps to Take to Implement an SEO Strategy and Make Your Website a Success

Learn the steps to implement an SEO strategy to make your website a success!

When searching online for a product online whether it be a tangible or digital information you would normally look at is the top 5 on that first page of Google or Yahoo.

Why? Because in people’s minds we have been thought that the top of the page is usually the best product but not necessarily.

Even if you have an inferior product but know how to optimize your website you can have better rankings than a better product selling website.

So the question I get the most is ” HOW “do I optimize my page for better rankings? I want to show you 5 SEO ( Search Engine Optimization ) Strategies that I believe are critical to good rankings and make your website a success.

1- Keywords –

What are keywords? Keywords are words used in your Domain Name, in your Headline, and in the body of your website page that people are searching for when they input their search in their Browser.

One of the things you want to do in order to find good keywords is find out what people are searching for and then pick a keyword that is relevant to the search term. Then you would find a Domain Name that includes this keyword. In most cases it can be difficult but what I would advice is to use long tail keywords. For example; Your keyword is business, then you would try homebusinessopportunity dot com for example. Try to find low competition keywords with high searches which is the ideal keywords. I suggest you use the Free Google Keyword Tool to find your keywords. After you have found your Domain Name you would use it in your Headline, the first paragraph and sprinkle it in the body of the rest of the page.

2- Copy Writing –

Attention-grabbing headline. We’ve become a society that demands immediate gratification or our interest is lost. Don’t capture attention in the first few seconds and they’re gone forever.
Conversational tone. Think of a friend and write as if you’re talking to that person.
Build a relationship. Give them good info. and Inspire trust. Establish loyalty so they keep coming back.
Testimonials. Nothing is more personal than how you’ve helped others. Get your customers to write about what results they got because of you.
Read copy aloud 3 times. Spell check may have worked, but that doesn’t mean you might not have forgotten to add a word. Or revised a sentence and forgot to take out all the old parts so it no longer makes sense.

3- Why –

A crucial question you must ask yourself is ” Why ” are you in business and what is your mission you want to achieve with what you are offering. This is where it all starts. Once you have answered this question, it is time to put it to paper or word program to keep a file on all your articles.

4- How –

There’s an old saying, If you fail to plan then you plan to fail. You must lay out a plan on How you will do your business, How you will sell your customers on your product, How will service your customers, How you will follow up with them and How will you continue to learn and educate yourself to stay competitive in the market. Every little detail of your plan must be laid out so you understand your HOW.

5- Back Links –

What are Back links? Back Links are links ( Your Website Link ) that you place in different Websites, Forums, and Blogs that are pointing to your website.

You want to create as many Back Links as possible so you will get organic rankings from Google, Yahoo, MSN and all other Search Engines. The most important part after you have placed everything in place is, how will you get people to your website or Blog?

To Your SEO Success,

The Best SEO Strategies For Your Niche Market

Knowing all the nooks and crannies of your website is not enough to get you to the top places in Google’s search results. It is very important that you know how to optimize your website and its content in search engines to yield maximum results. Below are some of the best SEO strategies that one can possibly apply this year. If you master any of the methods listed below, you will no longer have to worry about pushing your websites to the top results.

Fresh Content

One of the most effective ranking strategies that one can use to optimize a website is to constantly come up with fresh content for the site. Google’s search engine algorithm has an element that evaluates the volume of new content that a website has on a regular basis.

When a website provides highly useful content, Google gives it a true rank and authority and not just mere page rank. Putting fresh content on your website allows the search engines such as Google to notice your website more.

Over time your website will gain trust and will be considered as an authority amid the competition, thus allowing your site to rank competitively for multiple keyword searches. One example of a purely effective keyword optimization is when two pages from the same site comes up after keying in one query.

Article Marketing

Writing articles is the best way to promote your site, and is the perfect means to get back links for your website or generate media frenzy for your products or services. However, you need to make sure that your articles are newsworthy and that you keep your keyword density free of spam.

You need to make your articles creative, unique, and appealing in order to trigger the search engine spiders. You need to attract enough attention to your site so that you can drive highly targeted traffic to your website.

The secret to an effective article is to have a compelling title that hooks any reader to go on reading. You can also the title of your article as an SEO technique – use 2 to 3 keywords in the title to gain automatic recognition from search engines.

Backlinks

While these days most online marketers are starting to veer away from article directories, you can still take advantage of the benefits that article directories offer. One is by getting fresh backlnks from these directories – they allow you to put your keywords on your behalf all the time.

Blogs

Blogging has transformed from being a hobby providing catharsis to being a primary staple in every marketing campaign. Business blogging or contextual advertising lets a business owner to publish an online marketing pitch in a non obtrusive manner while having complete control of the inbound links that direct readers to the main website.

Off-Page SEO Strategies

SEO is an important part of your business and before you employ the various SEO strategies, you should figure out effective offline SEO strategies that would make your website pass the search engine algorithms. It is important to make your website free from errors in order to get to the first page of the search engine results.

1. Do not use black hat methods like link baiting and link doping. These methods may seem friendly initially but in the long run these methods fail miserably and your site is always open to the risk of being penalized. Make sure you do not use hidden content on your website and that you get rid of all the do-follow links on your website and blogs.

2. Check your website for link exchanges with irrelevant websites. If you run a website on toys and have exchanged links with a website on furniture, you are at a great disadvantage. Avoid paid links as they hamper your chances of making it to the first page of the search engine results.

3. Blogging and article submissions to article marketing directories are the two most essential part of getting visitors to your website. Make sure you use fresh content and do not over use the keywords. Spending sometime on the content is always helpful as informational content is bound to bring more people to your website.

4. Directory submission and social bookmarking are still significant aspects of SEO. Website submission to good directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, etc. Similarly social bookmarking on famous bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. is a significant SEO technique.

5. Keep yourself updated about the search engine algorithms and the various new SEO techniques being used by people. The world of SEO is a competitive one and requires you to keep yourself updated.

8 Must Follow Off Page SEO Strategies

Your blog will not succeed unless you have employed some effective strategies to grab organic traffic to your blog. SEO is a must do thing for every blogger, a blog can’t become a successful blog without search engine traffic hence it is required to optimize your blog for search engines. In this post I will share 8 off page SEO strategies which you should use for your blog.

Here are 8 must follow off page strategies:

Social Networking and Bookmarking:

Social Media is a best platform for your blog’s promotion. Social networking sites like Facebook, Twitter, LinkedIn, Pinterest etc are the best way to grab traffic as well as to grab a link to your blog. You should have social sharing buttons on your blog, so that readers can share your posts with others. This will boost your blog’s traffic.

Not only social networking site but social bookmarking sites like digg, reditt, stumbleupon etc are also very useful for your blog’s off page SEO. You will get immense traffic from these sites as well as a quality backlink which will increase your blog’s Google page rank.

Web Directory Submission:

Web directory submission helps you to increase your blog’s Alexa ranking, Google pagerank and your blog’s traffic too. Some blog directories like yahoo directory, dmoz.org, technocrati etc will give quality backlinks to your blog which is very useful for your blog’s ranking. These directories will give you enough traffic the thing you should keep in mind is that you should submit your blog with proper tag to get more exposure from these directories.

Start Guest Posting:

Guest posting is the most effective and the popular strategy among the all off page SEO strategies. By Guest posting you will get enough traffic as well as quality backlinks for your blog. There are numerous blogs inviting guest authors to write guest post. You can choose blog according to your niche with higher rankings, this will gonna help you to increase your blog’s ranking by grabbing dofollow backlink for your blog.

Forum Posting:

Join some forums related to your niche and start participating in those forums. Show your experience and knowledge by answering other member’s queries. This will build your strong web presence and authoritative character. Many forums are there which allow you to post your link with your replies, this will give a backlink to increase your blog’s ranking. You can also attract members of forums by posting some valuable replies to their thread. This will also boost your blog’s traffic.

Blog Commenting:

It is the easiest way to grab backlinks for your blog. Commenting on your niche related blogs is an effective strategy to increase your blog’s ranking as well as your blog’s traffic. Commenting on do follow blog will give a backlink, It is the best way to increase backlinks for free.

Link Baiting:

Link baiting is also an effective off page SEO strategy. The key to link baiting is quality articles. Whenever you write a quality post then people will love to talk about your article and they will provide a backlink for your post. The quality of article matters most hence you have to write interesting and valuable posts that attract others, this make them to share your post with their readers. This will increase your blog’s rankinkg.

Article Directory Submission:

Article directories such as EzineArticles.com etc are the way to market your blog posts in the online arena. Article directories offer you quality backlinks which help you to increase your blog’s ranking. These directories also ensure the flow of traffic to your blog.

Video Marketing:

Video marketing is in the trend now days. Bloggers are using videos to make their posts (especially tutorial) easier to understand, they promote their videos to grab some extra traffic to their blog. You can also use video marketing for off page optimization of your blogs, there are many sites like YouTube, Vimeo, Metacafe etc on which you can promote your video posts. By these sites you can get massive traffic to your blog with a backlink.